It's not uncommon to hear from Business Leaders the following after going live with Salesforce:
"Adoption is low"
"Users are putting data in but they are yet to see value out"
"Changes take too long to implement"
"We wonder if we are fully utilizing all the platform's capabilities"
"We underestimated the cost and effort to build and run Salesforce"
These (and other frustrations) usually have more than one root cause:
If you are experiencing any of these common challenges, you are not alone! 😩
Salesforce is a very powerful platform but it definitely takes a little more than "clicks, no code" to get substantial value and high ROI.
I'm Alejandra Teran. After 16 years of hands-on experience working with Salesforce, as a client and partner, and building Global Salesforce COEs for Deloitte, Freddie Mac, and Teleperformance, experience tells me that if done right, a COE is the fastest way to help transform your organization and get your money's worth from Salesforce.
There's a ton of information in the ecosystem about the hundreds of things that you should do to build and run your Salesforce platform and maximize the value. It may feel like an overwhelming mission that will take you months to do, if not years. I've been in your shoes!
This is the reason why I developed "The COE Blueprint", "The COE Bootcamp" and "The COE Playbook", three programs designed to help you get 10X more value from your Salesforce investment.
Check them out! 👇
FULL-DAY LIVE VIRTUAL WORKSHOP FOR EXECUTIVES
"The COE Blueprint" is a full-day Iive virtual compressed workshop specifically designed for busy Leaders to outline the critical path to build a best-in-class Salesforce Center of Excellence that can generate higher value from Salesforce.
3-DAY LIVE VIRTUAL BOOTCAMP TO TAKE TEAMS TO THE NEXT LEVEL
"The COE Bootcamp" is a 3-day Iive intensive virtual workshop specifically designed to guide the core Salesforce team, step-by-step, on how to build their Salesforce Center of Excellence in just a few weeks, not months.
A SELF-GUIDED ONLINE PROGRAM FOR ASPIRING SALESFORCE COE TEAMS
Learn the principles, strategies, tactics, methods, practices and tools used by the most successful and impactful Salesforce Centers of Excellence to drive higher value from the platform.
My goal is to help Salesforce customers maximize their investments and accelerate Salesforce value that results in tangible digital transformation. Every customer has different needs and they are at different points in their implementation journey.
Therefore, in addition to these three programs, I work with customers 1:1 to offer strategic advice and action plans tailored to their situation, objectives, and needs.
Get to a shared value roadmap in weeks.
Prior clients experienced: 100% ⬆ in adoption, 30% ⬇ in users onboarding time
Say something interesting about your business here.
Prior clients results: 4X faster time to market, 4X increase in release frequency.
Avoid overbuying licenses and free-up cashflow.
Prior clients results: 30% avg savings in subscription cost avoidance
From Leader with two decades of Salesforce expertise. Avoid potential costly missteps.
"Alejandra is a strategic force! She is a leader who truly understands the Salesforce ecosystem. She is an expert in building a world-class Salesforce Center of Excellence and the challenges that can come along with that. Alejandra knows how to ask the hard questions and get people aligned to a strategic roadmap that is centered around key goals and objectives. Not only can Alejandra create value on the Salesforce platform aligned to user and customer needs, she's able to run a smooth operation and agile delivery team. Working with Alejandra was a delight and you'd want her on your team too!"
Global Executive. Former VP of Business Services at Freddie Mac
"Alejandra is amazing at getting her team comfortable with change. She is creative and used her skills to embrace change within her Global Salesforce CoE team. In my role at Deloitte, I partnered with Alejandra to implement an enterprise-wide transformation and adopt the Scaled Agile framework into the organization. Right away I knew Alejandra would be a great ally and partner to enable positive change within our global & complex organization. Any team would be lucky to have her as an inspirational senior leader. "
Transformation Leader Deloitte
"Alejandra built our Salesforce Center of Excellence(COE) from scratch. She employed design thinking and agile project management as her COE team balanced rapid advancements in functionality rollouts with risk-mitigating governance and shareholder buy-in. Alejandra’s cohesive team modeled her leadership style of using strong communication and relationships to move at the speed of trust. We are positioned well for the future because of her investment in our Salesforce framework."
Director at Freddie Mac
"I had the pleasure of working with Alejandra for 4 years at Teleperformance where she headed the business intelligence and CRM unit, a team consisting of members from several countries around the world. She demonstrated herself to be an excellent leader. She impressed me with her ability to deliver on time, every time, and with her ability to ensure that her team delivered world-class quality of work. Additionally, as a fellow department head, she was a pleasure to work with."
Global Marketing Executive Leader at Teleperformance
"I had the pleasure of working with Alejandra for a year and a half at Freddie Mac, collaborating on many Salesforce.com projects. Alejandra’s ability to listen to all sides, evaluate and make decisions in a fast-paced environment made a dramatic increase in productivity and change on how the system serves the company’s interest. No matter how tense a meeting, Alejandra’s composed leadership made sure everyone left at ease and focused. As a team member or a leader, Alejandra earns my highest recommendations "
Tech Lead at Freddie Mac
"Alejandra has done an incredible job of overseeing the implementation of Salesforce globally for our organization. She took on no small task in combining different Salesforce platforms and integrating them into one global system. Salesforce has enabled our organization to be increasingly efficient globally in our business development efforts. Alejandra had been an instrumental force in the deployment of this platform across our organization"
Marketing & Business Development Professional, Teleperformance
"Alejandra has deep experience in Salesforce and was able to give us invaluable insight into the challenges faced by companies using Salesforce"
Founder and CEO Work-Relay
"Alejandra challenged us to re-think our roadmap and processes to get more value from our platform. She shared actionable recommendations specific to our use cases. I highly recommend her.
Partner at Law Firm