MY STORY

Before the AI-era, I turned data into insights that enabled boardroom decisions.🚀

After decades of leadership at Deloitte, Freddie Mac, and Teleperformance, I now channel my experience into helping businesses innovate and optimize, leveraging smart technology and AI.

My journey has been diverse, from immigrating to the U.S. 25 years ago to transitioning from corporate leader and trailblazer to investor, advisor, and entrepreneur. I've been fortunate to work with teams across 40+ countries in Asia, Europe, and the Americas.

With 18 years in the Salesforce ecosystem as both a client and partner, I’ve led digital transformations, built Centers of Excellence, and spoken at Dreamforce.

I founded 10X Cloud Value and created programs like the Salesforce Center of Excellence Bootcamp to help organizations maximize their Salesforce investments.

My path has naturally evolved to immersing myself in everything GenAI. I've spent 18 months experimenting hands-on with ChatGPT & top LLMs, GenAI image generators, combined with automations to elevate my business and help clients superpower their business.

I hustled my way into eCommerce, teaching myself AI and automations to build and scale my first shop.
I’m now excited to explore opportunities to invest in eCommerce, eLearning, SaaS, and service sectors, engaging in consulting for equity deals.

THINGS I CAN ADVISE ON:

🔥 Making digital transformations happen, aligning Tech + People + Processes.
☁️ Building and scaling your Salesforce Centers of Excellence to achieve 10X business value.
⚙️ Navigating Salesforce ecosystem, buying Salesforce products and working with Account Executives.
🤖 Mentoring businesses on how to harness AI to boost productivity, drive growth and cut cost.
🛒 Launching eCommerce ventures with AI and automation.
⚡️Prompt engineering to superpower my life.

Other things I love:
🤿 Diving! I volunteer as an Aquarist Diver at Frost Science Museum in MIA (you might spot me in the big tank).
🥁 Playing drums and guitar.
🏕 Camping, hiking, and being in nature.

PRIOR LEADERSHIP ROLES

@Deloitte

As Managing Director, I led the Global Salesforce Center of Excellence, a team of 200 Trailblazers responsible for strategy, delivery, operations and the Mulesoft C4E. Together, we transformed how Deloitte does business using the platform created value for multiple Business Areas, Member Firms and transformational programs like global CRM. We enabled strategic initivates and investments as part of the 360° Alliance with Salesforce.

@Freddie Mac

As CRM Director, I built the Salesforce COE, a Business + IT team of "black-belts" transforming how Freddie Mac improves the way they serve millions of customers and empowers employees to adopt new ways of working. As Product Owner, I drove the Salesforce transformation roadmap across the Single-Family and Investment Capital Markets areas which helped increase market share, improve customer and employee satisfaction.

@Teleperformance

I served as VP of Global Business Intelligence and CRM Strategy. I had the privilege to build this practice from scratch and led teams across 3 continents. Together, we helped Teleperformance become the undisputed world leader in BPO Customer Experience by producing actionable insights powered by Salesforce and developing growth strategies that enabled the Executive Leadership and Sales teams make better decisions.