After 16 years of hands-on experience working with Salesforce, as a client and partner, and building Global Salesforce COEs for Deloitte, Freddie Mac, and Teleperformance, I developed "The COE Blueprint", "The COE Bootcamp", and "The COE Playbook", three programs specifically designed to help Salesforce customers get 10X more value from Salesforce in just a few weeks, not months.
I strongly believe in giving back to this community and investing in future Trailblazers. I'm proud to be a mentor at "Elevar", a non-profit Salesforce traninig program to help young adults in Latin America achieve their Salesforce certifications and find their tech dream jobs.
I've been in the tech world for 22+ years and most recently with 👇
Alejandra Teran, Founder 10X Cloud Value
As Managing Director, I led the Global Salesforce Center of Excellence, a team of 200 Trailblazers responsible for strategy, delivery, operations and the Mulesoft C4E. Together, we transformed how Deloitte does business using the platform created value for multiple Business Areas, Member Firms and transformational programs like global CRM. We enabled strategic initivates and investments as part of the 360° Alliance with Salesforce.
As CRM Director, I built the Salesforce COE, a Business + IT team of "black-belts" transforming how Freddie Mac improves the way they serve millions of customers and empowers employees to adopt new ways of working. As Product Owner, I drove the Salesforce transformation roadmap across the Single-Family and Investment Capital Markets areas which helped increase market share, improve customer and employee satisfaction.
I served as VP of Global Business Intelligence and CRM Strategy. I had the privilege to build this practice from scratch and led teams across 3 continents. Together, we helped Teleperformance become the undisputed world leader in BPO Customer Experience by producing actionable insights powered by Salesforce and developing growth strategies that enabled the Executive Leadership and Sales teams make better decisions.